Ever since General Motors decided to put their logo in blinding light atop their headquarters, the Renaissance Center, which also happens to be, for ill, Detroit's most recognizable building, it has posed a problem for those who would like to use this edificial symbol as proof of their Detroitness. Chrysler continues to release commercials with the tag line "Imported from Detroit" showing images of their new vehicles navigating the streets of Detroit in such a way that makes the Renaissance Center conspicuous in its absence.
Even for someone who quite literally represents the city, the new signs have presented a problem. Take a look at the following screenshot from U.S. congressman Hansen Clarke's website:
Two images of the GM headquarters, one with the sun's reflection obscuring the logo and the other with the logo blatantly photo-shopped away, tell us just how crucial the building is as an icon of congressman Clarke's district, a district, apparently, best viewed from another country. As a constituent of this district I would like to suggest to congressman Clarke that there are other ways of photographing the Renaissance Center without giving the appearance of an inappropriate relationship with an auto company. Plus, as an added extra additional bonus, you don't even have to leave the country.
While I'm on the subject of GM and its lighting, I would like to remind GM's head of sales and marketing, Joel Ewanick, of his quote in the New York Times back in November of 2010, where he said he was "happy the company did not go further with an alternate plan to wrap
the entire top floors with electronic lighting. 'We had to stop and
say, that’s too much,' he said. 'We didn’t want to look like the
casinos.'"
Now that you have wrapped the entire top floors with lighting Mr. Ewanick, do you see GM going beyond the casinos in the future? Just wondering.




I love the big toe.
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. . . and still like dust I rise.
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